I am Christian Jourdant, independent consultant since 2005. Nice to see you on my site.
My approach is to help companies take a new direction through marketing and strategy. To do this, I look at markets and customers, talk to stakeholders and develop objectives, strategies and measures. The result is a positioning, a digital strategy, new campaign approaches.
I continue to support the process, select agencies, service providers and key employees.
I help like a (business) friend. Read more…
Brands provide security. And that also applies to you when you are looking for a consultant who has worked with the world's best marketing-driven companies.
I can offer you this security because I have gained experience with every project, in Europe, the USA and China. And I have also helped SMEs with their tasks, leading companies through and out of insolvency phases. I am proud and grateful for this experience.
I can tell a story about each of my clients (the logos only show a selection).
What story are we writing together? Read more…
The customer is at the center of everything, blah blah, that's a truism. And yet companies of all sizes and in all sectors have moved away from the customer without realizing it. (The company has changed ... maybe it was the customer too ... or both?)
This kind of drifting apart happens in many relationships, but I'm your therapist to bring you back together with the customer. Read more…
Are you looking for in-depth knowledge of German customers or the German market in general? My insights are the basis for an effective go-to-market strategy. Read more…
Before you set off, know where to go and where you are right now. And ideally, you've been down that road a lot before. Practice beats all theory.
Of course, you can't do it all without theory. I studied the subject and have always updated my knowledge along the way, including as a freelance professor at the University of Lüneburg in marketing and consumer behavior.
But without constantly updating and putting your knowledge into practice, you won't produce anything good apart from pretty plans. Read more…
Mark Twain nailed it so famously that “The only person who likes change is a baby with a wet diaper.” Employees, on the other hand, have a downright change angst, and even managers often do everything they can to avoid unpleasant topics until the next career move.
This is dangerous, because we live in an age of logarithmic change. Those who don't face up to it will be out of the game faster than they can say Kodak, Blackberry or Blockbuster. Yet change can be liberating, open up new perspectives, and hey, even be fun and release creative energies in the company. Read more…
All of my mandates and projects have one thing in common: I take ownership of the task. I am not 'the external', but part of your team. Because my experience allows me to quickly grasp the context and connect with the stakeholders.
Trust is a prerequisite for success, and you have to earn trust by listening and acting. And sometimes you also have to address unpleasant issues, in a nice way.
In the end, only success counts. Read more…
Do you have big plans for your brand? Do you want to make your company fit for the future? Are you looking for a CEO coach to help you? Or do you still have to discover the way to achieve your goal?
Then I have something for you. In a short conversation, we will get to know each other and clarify your problem. This conversation is non-binding and free of charge for the time being, but strictly limited to 30 minutes.
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